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The paper edition of the Anthropology of History Yearbook is the definitive version

2014, No. 1 (6), Semiotics of History

Andreas Ventsel
Hegemony as a visual rhetorical signification in Soviet Estonia photojournalism

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Keywords: theory of hegemony, semiotics of culture of the Tartu-Moscow School, metaphor/metonymy, Stalinist era, photography

Abstract:
The aim of this article is to elaborate some conceptual tools for clearer analysis of social reality, power relations, and their visual representations. One of these instruments through which power relations are established in society is photography. The following paper discusses the relationship between the theory of hegemony as elaborated by Ernesto Laclau and the semiotics of culture of Yuri Lotman. I focus on rhetorical devices such as tropes, metaphor, and metonymy by which, in photography, this kind of power relations are established. The analysed material is taken from the Stalin-era Soviet Estonia’s newspapers.

About Author:
ANDREAS VENTSEL - senior researcher of semiotics at Department of Semiotics, Institute of Philosophy and Semiotics, Tartu University.

References
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